Most email clients including the big names such Outlook and Apple Mail render the same HTML differently.
To understand the real benefit of email coding, you need to have a clear idea of the shortcomings of many email clients that users depend upon for years. The new language is a lot similar to the HTML but is semantic in character and more responsive. Once this responsiveness achieved by the Passport, users can directly interact with the engine and so the JSON language was replaced by the new markup language.
Mjml builder code#
When the user creates the email, the engine understands in JSON and then translates it into HTML code by the engine. While Passport allows the user to create a responsive email through drag and drop functions, in the background these actions are translated into HTML code template. To address this issue of mobile friendliness, the developers of MJML recently brought Passport, which is nothing but a responsive email builder that works with drag and drop actions.
As more than 50 percent of emails are now opened and read on mobile devices, being responsive is a must-have requirement now for emails. Easy and stripped-off code structure and simple elements make MJML the right framework when it comes to speed of delivery.Ĭonsider all the email clients presently in the market, and you will realise that in spite of their tall claims as being responsive and mobile-friendly, they often fail to fit the mobile screens perfectly. It mainly brought the virtue of lightning-fast delivery. MJML, over a span of just two years since its inception in 2015, quickly rose to global prominence as the most user-friendly framework for responsive email. It ensures lightning first delivery of emails.Īs per an estimation by MJML more than 20 billion emails have been sent so far by businesses of all niches so far. In that respect, the open source framework just works superbly. Deliverability issues directly impact the ROI of a company and hit credibility over a period. More than anything else what MJML offers is an awesome deliverability of emails at fastest possible speed.
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